Website and brand identity for american logistics company
While the website was still undefined, I started by establishing a visual system around the existing logo. I first applied the identity to business cards and then developed a brandbook with the core visual styles.
With no predefined UI or wireframes, I developed the website iteratively using AI-assisted design engineering. I explored the visual direction directly in the browser, refining the layout and styling in VS Code until the final result was achieved. The website was then deployed via GitHub and delivered to the client.
