SIERRA LOGISTICS GROUP
Website and brand identity for american logistics company
My role:
- UI/UX design
- Web design
- Visual identity
- Front-end implementation
Tools I used:
Starting Point
The initial brief was open-ended: the client needed a website but had no defined visual direction, structure or specific UX requirements. They provided a reference website that matched the general style they liked and left the rest open for interpretation.
Client provided:
- Company name
- Logo
- Reference website
- General business information
I defined:
- Visual direction
- Brand system
- Website structure
- UI & Responsive behavior
- Implementation
